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Webinars

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Rishad Tobaccowala
Company: Quilt.AI
December 1, 2021
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Citation

Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-post-avocado-toast


Videos

New approaches to the future of marketing and data post COVID-19

Why we have entered a New Strange and not New Normal and how to thrive in this New World.

Catalogue: Insights Festival 2020
Author: Rishad Tobaccowala
September 16, 2020
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Citation

Tobaccowala, R. (2020a, September 16). New approaches to the future of marketing and data post COVID-19. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-approaches-to-the-future-of-marketing-and-data-post-covid-19


Webinars

How to measure brand purpose at the speed of culture

In a time of crisis, Brand Purpose has taken center stage. Value-driven consumers are demanding that brands get off the sidelines and answer the question: How are you making the world a better place?The challenge: you can't manage what you can't...

Catalogue: Webinars 2020
Authors: Rishad Tobaccowala, Rob Key
Company: Converseon
July 30, 2020
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Citation

Tobaccowala and Key (2020a, July 30). How to measure brand purpose at the speed of culture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-measure-brand-purpose-at-the-speed-of-culture